Consumer Brand Manager Dell Indonesia, Felix Ignatius ultrabook Tanumiharja explain this series is intended to market a premium.
"We do not emphasize price and specifications for the premium segment here. But we offer more features better than competitors," Felix said after the launch of the Dell XPS 13 in Otel Lobby Epicenter Rasuna Jakarta, Friday (04/13/2012).
Ultrabook Dell XPS 13 can be "lit" in the second one is because of technology and Intel Rapid Start using Solid State Drive (SSD). This technology allows ultrabook will light up in no time.
In addition, it also has ultrabook Intel Smart Connect feature that allows email updates like push email (Microsoft Outlook only) and update applications, such as RSS feeds and others. However, this feature can only be run with a WiFi connection
In terms of materials, ultrabook uses carbon fiber material on the underside. Although used for a long time, ultrabook will not feel hot to the lap. While on the upper side, the material used is aluminum.
Ultrabook weighs only 1.36 kg. While its thickness is only 6 mm (for the thinnest side) and 18 mm (for the thickest).
On the screen, the XPS 13 uses a screen size 13.3 inch scratch-resistant Gorilla Glass made without the edge (edge to edge) by adopting a 300 nit high definition WLED (1366 x 768).
While the keyboard can be lit in the dark (backlit keyboard) and a full-sized, leaving no space on the keyboard.
On the audio side, the XPS 13 is equipped with high definition audio. Dell to configure it with the technology Waves MaxxAudio 4.
On the right side there will ultrabook the mini display port, USB 3.0 and USB 2.0 as well as the key indicator for the battery. While on the left side there is the charger jack, USB and earphones. The start button on the side of the keyboard on the top left corner.
Late entry
Sales Director, Commercial Business Dell Indonesia, Ferdinand Hima add new Dell is now incoming ultrabook market. That's because Dell wanted to see the advantages and weakness of competitors ultrabook.
"Better late than not go at all," said Ferdinand.
Dell assumes that the market opportunity for this premium product is predicted, particularly in developing countries like Indonesia.
The thing is, Dell does not sell products ultrabook in certain countries, particularly countries with the technology penetration is still low.
"For example we do not launch ultrabook in Pakistan, Bangladesh and so on. But the average country in Southeast Asia are all sold," he explained.
Service in place
To be different from competitors, Dell customers will receive service on-site customer service. This service is free and attempted to be completed within one day of work in place.
For warranty, Dell has the innovation to an extension. Usually the warranty can only be done on-site service.
However, customers can extend later in the website, by purchasing the warranty card, rub code and insert code into your website. Auto warranty card can be directly added.
This warranty cards will be available at the Dell service center in 10 major cities in Indonesia. These cards will be available starting in two weeks.
"Later, an extension can be selected for either a year or two years. Warranty for laptop or desktop can. To guarantee the price range of about 50-70 U.S. dollars per year," he explained.
To obtain this software, Dell membanderolnya 1599 dollar prices. Price is considered appropriate and feature segments that will be targeted.
Specifications Dell XPS 13:Weight: 1.36 kgThickness: 6-18 mmScreen: 13.3 inch 300 nit HD WLED (1366 x 768), 720p, Gorilla Glass 'edge to edge'Material: aluminum with carbon fiber baseHDD capacity: 256 GB SSD, Intel Rapid Start technologyProcessor: Intel Core i5 2467MMemory: 4GB 1333MHz DDR3 SDRAMOther Features: Intel HD 3000 video graphics, 6 cell battery (lasting up to 8 hours 53 minutes), WiFi, Bluetooth, USB 3.0, USB 2.0, mini display port, headset jack, built-in 1.3 MP webcam, audio Waves MaxxAudio, Microsoft Windows 7 Prof.
